Creative Services Director

Xylem Kendall
Remote | 8/24-Current

Designing a robust marketing and creative technology ecosystem to drive growth and empower teams to do their best work. Identifying the right technology and migration plan to eliminate redundant software and keep costs in check. Building a project and asset management system using technology (Smartsheet) that is familiar to the team, easy to use, helps deliver projects on time, and keeps us organized. Executing various creative tasks, including print, social media, emails, presentations, and internal documents.

Digital Content Marketing Manager

Elixir
Remote | 6/22-2/24

Managed digital content and enhanced user experience across multiple platforms. Implemented accessibility compliance and digital solutions that delivered information efficiently. Managed the transfer of elixirsolutions.com to a new Adobe platform, AEM Live (also known as Franklin or Helix), in under five months and updated the code base, resulting in Google Lighthouse scores going from an average of 65 to a near-perfect 98-100.

• Managed a small development team and Adobe partnership. Worked with the developer to create comprehensive authoring and development documentation on SharePoint.
• Owned HubSpot and vendor relationship and reduced annual costs by removing unused add-ons.
• Created a product marketing & sales SharePoint site and trained stakeholders on its use and upkeep.
• Advised departments on Microsoft 365 capabilities and helped them utilize cloud capabilities.
• Led the marketing team to higher accessibility standards by advising on 508 and WCAG requirements and implementing changes across print and digital platforms.
• Managed and produced blog and email campaigns.

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Marketing Specialist II

Optum
Remote | 6/19-6/22

Critically thought through digital and print projects for various healthcare topics and audiences and launched them. Managed the migration to a new website platform (AEM) and designed and launched the company's new website in three months. Developed and implemented a task-tracking project management system to increase interdepartmental visibility and better report our activities.

• Managed migration of marketing collateral to a new SharePoint site with the IT team.
• With the Continuing Education Program manager, we created an advertising campaign for each course throughout the year. I was responsible for the design, project timelines, and timely distribution. Our efforts led to a 30% increase in webinar attendance within a year.
• Met federal contractual obligations by adhering to design and communications standards.
• Managed blogs and digital content.

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Creative Director

CPMI Solutions
Salt Lake City | 8/16-2/19

Working in a small team environment, I managed, developed, and implemented cost-saving processes for creative projects. I also advised our sales team on design, production, and challenges.

Managed production process from design and reviews to making artwork press-ready and running the digital presses. Designed and managed company website and custom digital storefronts for clients.

Front End Web and Graphic Designer

C.R. England
Salt Lake City | 5/15-6/16

Designed and managed projects, including websites, emails, posters, PDFs, etc. Through strategic design and process optimization, I created a landing page testing environment that steadily increased response rates while maintaining a professional, trustworthy aesthetic.

Marketing Specialist

Castle & Cooke Mortgage LLC
Salt Lake City | 6/14-2/15

Responsible for all marketing content, I created brand-appropriate, regulation-compliant content. Maintained a broad portfolio of customized assets delivered to vendors and over 30 branches.

Graphic Designer

Helix Education
Salt Lake City | 10/05-5/14

Created concepts for direct marketing, worked in a team environment, handled the majority of clients, and balanced new projects while maintaining a 95+ percent on-time rate. Developed training and operations materials.