Unified design and campaign planning for the Optum Continuing Education Program
Working with the Continuing Education Program manager, we created a campaign to advertise each course throughout the year. Each month, the items shown below would be posted to social media, the website, and emails sent to registrants and subscribers. Although each course has different imagery, the layout remains consistent for brand awareness and makes it easy to recognize for repeat users. This advertising resulted in consistent gains in registrants and participants.
Consistent communication and design led to increased webinar attendance, up 30% in one year.
30 Days Before the Event
Social promotion
Carousel image on home page
Course linked on the education page
Registration page
Email, thanks for registering
2 Weeks Before Event
Social promotion
Day Before Event
Social promotion
Email, this week’s webinar
Email, last chance to register
Day of Event
Event Console
Email, today’s webinar
Day After Event
Social promotion
Video posted to webinar on-demand page
Email, sorry we missed you (for those who registered but didn’t attend)
Email, thank you for joining
