Serenity Forschen
Marketing Professional
Dedicated and tech-savvy professional with a comprehensive skill set in website management, design, accessibility (508/WCAG) compliance, and marketing. Twenty years of experience focusing on the right message delivered to the right audience at the right time, creating trustworthy, appealing digital ecosystems ensuring seamless user experiences.
Experience
Digital Content Marketing Manager
Elixir
06/22 - 02/24
Managed digital content and enhanced user experience across multiple platforms. Implemented accessibility compliance and digital solutions that delivered information efficiently. Managed the transfer of elixirsolutions.com to a new Adobe platform, AEM Live (also known as Franklin or Helix), in under five months and updated the code base, resulting in Google Lighthouse scores going from an average of 65 to a near-perfect 98-100.
Marketing Specialist II
Optum
06/19 - 06/22
Critically thought through digital and print projects for various healthcare topics and audiences and launched them. Managed the migration to a new website platform (AEM) and designed and launched the company's new website in three months. Developed and implemented a task-tracking project management system to increase interdepartmental visibility and better report our activities.
Creative Director
CPMI Solutions
08/16 - 02/19
Managed, developed, and implemented cost-saving processes across creative projects. Advised our sales team on design, production, and challenges. Designed, wrote, and made artwork press-ready and ran the digital presses.
Front End Web and Graphic Designer
C.R. England
05/15 - 06/16
Designed and managed projects, including websites, emails, t-shirts, posters, PDFs, print materials, etc. Through strategic design and process optimization, I created a landing page testing environment that grew response rates steadily while maintaining a professional, trustworthy aesthetic.
Marketing Specialist
Castle & Cooke Mortgage LLC
06/14 - 02/15
Responsible for all marketing content, I created brand-appropriate, regulation-compliant content. Maintained a broad portfolio of customized assets delivered to vendors and over 30 branches.
Graphic Designer
Helix Education
10/05 - 05/14
Created concepts for direct marketing, worked in a team environment, handled the majority of clients, and balanced new projects while maintaining a 95+ percent on-time rate. Developed training and operations materials.